ServiceReserve

Forms

How-to

Branding

Logo, colors, header layout, and fonts — customize each booking form so the booking page looks like your business, not ours.

Updated Sep 30, 2026

Branding settings on a form control how the booking page looks. They apply everywhere the form appears: the direct link, an inline embed, and the popup.

Where to edit

Go to Booking Forms and open your form. Branding is the first section on the Appearance tab. Click Save Changes when you're done.

Branding section on the form's Appearance tab with Header layout, Display logo, Show phone number, the four color fields and an Advanced button, next to the live preview
The live preview on the right updates as you change settings.

What's configurable

Header layout
Left / Center / Right
Where the logo and company details sit in the header.
Display logo
image
Turn on, then upload PNG, JPG, WebP, GIF, or SVG, max 5 MB. Crop it, then pick a Logo size from XS to XL.
Show phone number
boolean
Shows the Phone from Default information in the header.
Primary background color
hex
Header background.
Primary text color
hex
Header text.
Accent background color
hex
Buttons and the progress bar.
Accent text color
hex
Text on buttons.

The header always shows the Company name and Address from Default information. Step headings and text are edited per step under Booking Steps with the pencil icon.

Advanced

Click Advanced under the colors for more options:

  • Page background color and Form body background color
  • Body layout (Fixed or Fluid), plus Corner radius and Shadow for Fixed
  • Show steps and Show step labels
  • Show prices and Show total amount
  • Font size and Font family
  • Show "Powered by ServiceReserve" — on by default. You can turn it off on a paid plan. On a trial it stays on.
Branding section with Advanced expanded: page and form body background colors, body layout, step, price and font options, and the Powered by ServiceReserve switch

The floating embed button has its own colors. Set them on Integrations → Embed.

Per form, not per workspace

Branding belongs to one form. If you run multiple brands, give each brand its own form. Services and schedules can still be shared.

Related

Create a booking form

Create a new booking form, choose which steps customers see, and share it with customers by direct link, QR code, or website embed.

Contact fields

Choose which contact and address fields customers see on your booking form, which are required, and how source attribution is tracked.